Most Popular Types of Sweepstakes:

Blank Checkout: A simple raffle where everyone has an equal chance of winning. Participants fill out an online form for delivery in case of winning, and the winner is chosen randomly. This approach is suitable for products that solve a user problem, have a WOW effect, and can be promoted organically or through paid methods.

SOI Sweepstakes: Single Opt-In No confirmation needed to participate in the raffle! Users just enter their name and email address to participate.

VOD Checkout Video On Demand – Although it’s not technically a raffle, this model is still considered as part of the Sweepstakes market. Here, the user pays for a subscription to a streaming service, like podcasts or online movie theaters. This model is considered the fairest to the user, making it a great option for entering the Sweepstakes offer market.

3 Lifehacks for Sweepstakes:

Pre-Landing Matters: Trust is key! Participating in a contest is always a matter of trust in the organizer and interest in the prize. Regardless of GEO, creativity, and type of sweepstake's offer, make sure that pre-landing page is top-notch. Without it, conversion rate (CR) won’t be great. Gamification, strong CTAs — it all counts.

Localization: Always adapt creatives and pre-landing pages to the local language, currency and mentality. A classic beginner's mistake is to launch creatives only in English for Tier 1 countries, forgetting that English isn't widely spoken in Germany, France, or some parts of Canada. The same situation with creatives in LATAM - alongside Spanish, there’s also Portuguese, French, and many other local languages.

Traffic Analysis : Each platform and region is unique and requires its own advertising approach. For instance, according to Play.Partners' experience, quality traffic on Facebook requires A/B testing and farming accounts. In Tier 2 and Tier 3 countries, teaser ads work well. Native ads are effective in most countries, and with the right approach and can show great results. Also, we recommend not to forget about inexpensive traffic sources like push-notifications.

Conclusion:

The ads market is not yet saturated with active arbitrage players, also there is plenty of traffic available. But remember that Sweepstakes require constant analysis, testing, and optimization. Play.Partners is here to help get started in the sweepstakes vertical. Let’s make those first steps together

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