Anti-Detect Browser

Why is it needed?

An anti-detect browser is a tool that helps you appear as different people in different places at the same time. In other words, it hides the real digital fingerprints of your device (such as browser type, operating system, fonts, plugins, etc.), creating the illusion of unique entries to a platform each time. Its functionality helps to:

• Maintain privacy and anonymity;
• Manage multiple accounts without the risk of being blocked (multi-accounting);
• Test advertising campaigns;
• Circumvent restrictions and sanctions.

How to choose?

• Access to an unlimited number of profiles;
• Regular updates of the fingerprint database;
• The ability to add proxies;
• Complete substitution of fingerprints (cache, cookies, time zones, etc.);
• API integration capability;
• Unlimited management of accounts (copying, data export);
• Team access;
• Import of own cookie files.

Which resources should you pay attention to?

Certainly, the best way to find your "one and only" anti-detect is to test different ones. But knowing what to test from is also necessary. Such tools can confidently be called universal, as almost every browser is compatible with all major sources, such as Facebook, PPC, ASO, In-App, and others.

Among the most popular, consider checking out:

• Multilogin;
• AdsPower;
• Dolphin;
• Ghost Browser;
• Kameleo;
• Linken Sphere;

Proxies

Why are they needed?

Proxies are a reliable method for substituting data and hiding your real IP address. In affiliate marketing, this tool performs several functions:

• Anonymity: by hiding the IP address, proxies make your activity less transparent to websites, advertising services, and third parties;
• Necessary push notifications
• Circumventing location-based restrictions;
• Managing multiple different accounts from one device without the risk of bans or restrictions;
• Testing the display of your ads in different GEOs;
• Collecting large volumes of analytical data (in conjunction with SEO);
• Minimizing the risk of blocking the device and all associated resources.

How to choose?

When choosing a proxy provider, consider the capabilities they offer:

• How many GEO variations are available on the service;
• Whether there are tools for testing the proxies;
• Availability of mobile and resident proxies;
• Whose IP addresses are used (the most trusted option are addresses of real users or those that closely resemble them);

Which resources should you pay attention to?

There are numerous services where you can buy proxies. Some are more attractive for their price, others for their features. Among the most popular resources are:

• Luminati (BrightData);
• Smartproxy;
• Proxy.am;
• Proxy6;
• AstroProxy;
• Oxylabs;
• GeoSurf;
• SOAX;

Tracker?

Why is it needed?

A tracker is a multifunctional tool without which it is generally hard to imagine launching an advertising campaign. It is responsible for collecting, analyzing, and managing all statistical information related to the campaign. The functionality of a tracker is, without exaggeration, extensive. It not only analyzes but also checks the quality, distributes according to GEOs, landings, offers, and redirects traffic.

Using a tracker in your operations allows you to:

• Track traffic sources;
• Collect and analyze conversions, as well as conduct optimization based on this data;
• Optimize ROI;
• Conduct A/B testing;
• Protect campaigns from bots and fraud clicks;
• Simplify the budget distribution process.

How to choose?

The more multifunctional the tracker you use, the fewer additional tools you will need to deploy. Therefore, when choosing, pay attention to:

• The ability to track all key metrics of advertising channels;
• Access to real-time statistics tracking ;
• The feature of traffic distribution based on specified characteristics;
• The option of advertising campaign automation;
• The ability to integrate with other services and resources.

Which resources should you pay attention to?

When it comes to trackers, you can choose them not only based on individual needs but also referring to the traffic source you are working with. For example:

• For Facebook traffic, popular choices are: Voluum, BeMob, Keitaro, Binom, AdsBridge;
• For PPC traffic, commonly used are: Voluum, RedTrack, AdsBridge, Binom ;
• For ASO traffic: Voluum, Embrace, Clever Tap, Apple Analytics;
• For In-App, good solutions are: AppsFlyer, Adjust, Branch, Firebase, Heap.

* It is also worth noting that when working with affiliate networks, it is better to prefer a tracker that is integrated with it. This significantly simplifies the process of setting up conversion tracking and data display without distortion.

Traffic Filtering Services (or Cloaking)

Why are they needed?

The services in this category are designed to perform two main functions: to show the right ads only to the relevant audience while bypassing moderators and bots, and to protect against click fraud and malicious activities by competitors.

How to choose?

The functionality of traffic filtering services is not particularly wide-ranging. They have a primary task that must be performed effectively. However, there are several points to consider:

• Ability to customize the target audience based on specified characteristics;
• Wide range of GEOs covered;
• Traffic volume splitting feature;
• Access to statistics and reporting.

Which resources should you pay attention to?

As with the previous resources, traffic filtering services can also be divided by sources, although some may be similar, universal for all.

• For those working with Facebook traffic, consider: Traffic Armor, HideClick, Adspect;
• For PPC traffic: Adspect, ClickCease, PPC Protect, TrafficGuard, AdTector, ClickGuard, Cloak It, IM CLO;
• For ASO and In-App: Adspect, Kochava, AppsFlyer.

Payment Systems

Why are they needed?

Payment systems are consumables that are always needed in large quantities to pay for advertising campaigns. Creating a large number of cards independently is difficult, and hardly possible. That is why there are special services on the market designed to meet this need.

How to choose?

When working with such services, pay attention to the following aspects:

• Speed of card issuance;
• Cost of commission for maintenance and use of the service;
• Trustworthy BINs from various banks;
• Acceptable volume for the number of cards created;
• Limits on the volume of payments.

Which resources should you pay attention to?

• Privacy.com
• Capitalist
• PST
• BroCard
• Revolut
• EntroPay
• Skrill
• EcoPayz

Spy Services

Why are they needed?

Spy services allow webmasters to analyze competitors' advertising campaigns based on various parameters. For example, they can find creatives that convert well or search for keywords that have low competition. Having such statistics on hand makes the process of building one's own approaches and strategies easier.

Using these tools, besides analyzing competitors, opens up a range of other useful opportunities:

• Broad analysis of the effectiveness of one’s own campaigns relative to the market;
• Discovery of trends that resonate with the audience and can be utilized in operations;
• A basis for conducting tests and optimizations;
• Access to ready information, which helps reduce the time spent on tests and experiments.

How to choose?

The main characteristics that define a good spy service, from which you can glean useful information, include:

• A wide list of filters (type of traffic, devices, location, keywords, verticals, etc.);
• The ability to filter information by advertising formats;
• Regular database updates and data relevance;

Which resources should you pay attention to?

In general, spy services are quite versatile tools and can be used for all traffic sources. However, there are also those that are geared towards more specific functionalities for a particular source. For example:

• For Facebook, useful ones include: AdSpy, Social Ad Scout, MagicAdz, Power AdSpy, AdHeart;
• For PPC traffic: SpyFu, SEMrush, iSpionage, WhatRunsWhere;
• For ASO and In-App: Sensor Tower, App Annie, Mobile Action, Apptopia, AppFollow.

This list cannot be considered exhaustive, as there are many more tools that simplify the work of a webmaster and help increase profits. However, this is a foundation without which it is hard to imagine launching any advertising campaign, especially in the traffic arbitrage and gambling niches.

Test out different services, find your ideal tools, and soon look forward to more useful content from Play.Partners.

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